October is a transitional month for sport in Australia. It’s not quite hot enough for summer sport, and winter sport is finishing up. The footy seasons are over, with the NRL and AFL not returning until March. The Rugby World Cup is thriving in mainstream print media coverage, and the cricket is also slowly infiltrating the news. Tennis won’t play a big part until January, when the Australian Open begins, and the A-League is quietly reported on as the season continues on.
So, in the winter season of 2007, how well did women’s sport in major codes around Australia get covered in the Sydney print media?
Rugby Union
There was only one article on women’s RU to be found, and it wasn’t necessarily on the professional aspirations of female players. It was a well written fluff story that gave us the only information available in the mainstream media about the 2007 Women’s RU season. Despite the fact that’s perhaps not contributing to the image of highly skilled female players, the fact that a major Sydney newspaper would run an article on it is great progress. It’s also a simply great story.
Rugby League
As expected, there was nothing to be found on females playing the game. Add to that the very slowly updated web pages for the Sydney Metropolitan Women’s Rugby League and Australian Women’s Rugby League, which also have no indication of where or when games are played, it’s a frustrating feat to find anything about anything on women playing RL.
Soccer
Soccer (or football for those who are easily angered) hit the jackpot in coverage stakes, with heightened interest after SBS began broadcasting the Women’s World Cup. There were at least 20 to 30 articles mentioning the Matildas, many which included great reporting of games and excellent articles about issues facing women, including interest from the United States in recruiting Australian players. While it never reached the levels of hysteria that the male World Cup does, it had a great impact on women’s soccer and has also pushed for a national league.
Netball
Netball is the traditionally fairly well reported on women’s game – although a lot of attention is given to the regular season, finals time regularly features a couple of print articles a day leading up to the trophy game in the major metropolitan newspapers. Men don’t play the game professionally, which also contributes to this. It is generally considered a ‘female’ game, however many would argue against boxing any sport into such a category.
Australian Rules Football
AFL made a surprise appearance in the Canberra times, with a blurb on the AFL Women’s National Championships, which were held in Canberra in July. It was unsurprisingly nowhere to be seen in Sydney papers.
There were also a couple opinion pieces being penned during the past few months, one of which was written by high profile News Ltd. sport journalist Rebecca Wilson. Even she says:
“I am one of the sports journalists in this country who often feel a little ashamed about the tiny bit of attention we give women’s sport.
With the possible exception of tennis, big money, media and crowds stay away in droves from most sport that involves women.
That’s in spite of the fact that so many of our extraordinary sporting moments have been provided by females.
The media is saturated with stories (often written by women) of our macho footy, tennis and cricketing heroes.”
And she is right.
Generally speaking, especially because of the Women’s World Cup, a lot more media coverage was given to females playing sport. Unfortunately, the World Cup doesn’t happen every year. Lets hope that one or two journalists have picked up on the huge amounts of stories to be found in women’s sport, and get cracking to bring us the good stuff.










